Our Team

ALFONSO AZUAJE

Alfonso Azuaje founded Mindful Revenue Consulting to help organizations fix what most often slows growth: misaligned revenue systems. His approach starts with a clear diagnosis of how revenue actually moves through a business—across marketing, sales, delivery, and leadership—then builds the structure and accountability needed to make progress measurable and repeatable. He combines 
data-driven assessment with practical execution, helping teams see what’s working, what’s not, and what to do next.

With more than a decade of experience in go-to-market strategy, cross-functional alignment, and revenue enablement, Alfonso has led initiatives across the full revenue lifecycle for professional services and technology consulting firms. He has rebuilt and scaled consultative B2B sales organizations, clarified revenue channels, and designed operating models that improve time-to-revenue, forecasting reliability, and team coordination.

Aligned with MRC’s Growth Enablement philosophy, Alfonso moves quickly from insight to action—translating analysis into clear processes, shared metrics, and systems teams can sustain. Known for practical leadership and direct communication, he helps organizations regain visibility, confidence, 
and traction by connecting strategy to execution, and execution to results that last.

Alfonso Azuaje founded Mindful Revenue Consulting to help organizations fix what most often slows growth: misaligned revenue systems. His approach starts with a clear diagnosis of how revenue actually moves through a business—across marketing, sales, delivery, and leadership—then builds the structure and accountability needed to make progress measurable and repeatable. He combines data-driven assessment with practical execution, helping teams see what’s working, what’s not, and what to do next.
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MARK DERUYTER

Mark Deruyter is a performance marketing and digital commerce executive who helps brands build durable, measurable growth across DTC and marketplaces. His approach combines brand-right storytelling, disciplined performance execution, and consumer-led UX. He has led growth initiatives for brands including Columbia Sportswear, Under Armour, Implus (Balega, SKLZ, TriggerPoint), P.E Nation, and Om Mushrooms. He has built and developed teams from 3 to 25 and delivered enterprise results, including scaling eCommerce from $25M to $175M+. Aligned with Mindful Revenue Consulting’s Growth Enablement philosophy, Mark starts with a clear diagnosis of revenue and channel health. He then moves quickly from insight to action, so teams gain clarity, capability, and measurable momentum. Mark is known for practical leadership, clear communication, and repeatable growth methods that teams can adopt and sustain.
Mark Deruyter is a performance marketing and digital commerce executive who helps brands build durable, measurable growth across DTC and marketplaces. His approach combines brand-right storytelling, disciplined performance execution, and consumer-led UX.
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TONY HYUN

Tony is a creative and UX design leader who turns research into clear, human-centered brand and product experiences. His approach combines UX research, brand strategy, and storytelling to define what a brand stands for and design systems that make it tangible across digital and traditional channels. He prioritizes clarity, consistency, and real user insight to build experiences that earn trust and drive loyalty. 

He has led global initiatives for brands including Nike, Columbia Sportswear, Visa, Intel, and AOL—building and mentoring multidisciplinary teams, redesigning large-scale digital ecosystems, and leading 50+ global eCommerce platform transformations. 

Aligned with Mindful Revenue Consulting’s Growth Enablement philosophy, Tony starts with a clear diagnosis of customer and brand performance, then translates insight into practical creative frameworks and scalable systems. Known for empathetic leadership and precise communication, he helps organizations move from strategy to measurable progress. 

Tony is a creative and UX design leader who turns research into clear, human-centered brand and product experiences. His approach combines UX research, brand strategy, and storytelling to define what a brand stands for and design systems that make it tangible across digital and traditional channels. He prioritizes clarity, consistency, and real user insight to build experiences that earn trust and drive loyalty.
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MATHEW EASOW JACOB

Mathew Easow Jacob is a digital transformation and AI strategy leader who helps organizations design and build systems that turn customer experience into measurable growth. His approach brings together technology, user experience, and business strategy—aligning how companies operate, engage customers, and scale revenue.

He has led large-scale digital programs across global organizations, building and scaling cross-functional teams and guiding complex initiatives from architecture through delivery. As the founder of QUYNT, Mathew works closely with companies to apply AI in practical ways—connecting strategy to systems that improve decision-making, streamline operations, and strengthen customer engagement.

Aligned with Mindful Revenue Consulting’s Growth Enablement philosophy, Mathew starts with a clear assessment of customer experience, system readiness, and delivery capability, then moves quickly into implementation. Known for steady leadership and architectural clarity, he helps teams turn complex ideas into systems that perform, scale, and improve over time.

Mathew is a creative and UX design leader who turns research into clear, human-centered brand and product experiences. His approach combines UX research, brand strategy, and storytelling to define what a brand stands for and design systems that make it tangible across digital and traditional channels. He prioritizes clarity, consistency, and real user insight to build experiences that earn trust and drive loyalty.
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